A sneak peek into contemporary philanthropy: The case of The Giving Pledge

UN’s Sustainable Development Goals (SDGs) are broad, ambitious and inspiring. While most of the investments for the achievement of the goals come from governments and inter-governmental organizations, an important part of the funding to advance on them come from philanthropists. The Giving Pledge is...

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Main Author:	Osorio Andrade, María Lucila
Format:	Online
Language:	eng
Published:	ACACIA A.C. 2020
Online Access:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/256
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spelling	oai:ojs2.cienciasadmvastyp.uat.edu.mx:article-2562020-09-09T17:51:54Z A sneak peek into contemporary philanthropy: The case of The Giving Pledge Un vistazo a la filantropía contemporánea: El caso de The Giving Pledge Osorio Andrade, María Lucila UN’s Sustainable Development Goals (SDGs) are broad, ambitious and inspiring. While most of the investments for the achievement of the goals come from governments and inter-governmental organizations, an important part of the funding to advance on them come from philanthropists. The Giving Pledge is a commitment from the world’s wealthiest families to donate at least half of their fortunes, which currently has 190 signatories, giving to a wide range of causes. The aim of this paper is to examine the signatories’ causes of choice and establish how they are aligned with SDGs. Following a mixed methodology, we first conducted a content analysis on the letters the signatories submit when joining the Pledge to uncover elements that explain the incidence to support certain causes above others, drawing from self-presentation theory and the theories of reasoned action and planned behavior. Then, quantitative analysis results show that there is unequal private support for the achievement of the SDGs. As expected, tame challenges, such as those related to education, health and the preservation of the cultural heritage and the arts are the most supported. This is explained by a traditional and constructive approach to philanthropy. Las metas de desarrollo sostenible de la ONU (SDGs) son amplias, ambiciosas e inspiradoras. La mayor parte de las inversiones para su logro provienen de gobiernos y organizaciones no-gubernamentales, una importante parte de los fondos para avanzar en ellas proviene de los filántropos. The Giving Pledge representa un compromiso por parte algunas de las familias más adineradas del mundo para donar al menos la mitad de sus fortunas. El grupo está formado por 190 miembros que donan a una amplia gama de causas. El objetivo de este artículo es examinar las causas elegidas y establecer de que manera se alinean a las SDGs. Siguiendo una metodología mixta, primero se realizó un análisis de contenido de las cartas que los miembros de The Giving Pledge envían al unirse al grupo para descubrir los elementos que  explican la incidencia a apoyar ciertas causas sobre otras, basándonos en las teorías de auto presentación y de acción razonada y comportamiento planeado. Después, se condijo un análisis cuantitativo el cual demuestra que existe un apoyo inequitativo para las diferentes SDGs. Como estaba esperado, aquellas metas más relativamente sencillas de lograr, como aquellas relacionadas con educación, salud y preservación de la herencia cultural obtienen la mayor atención. Esto es explicado por una aproximación tradicional y constructiva hacia la filantropía.   ACACIA A.C. 2020-08-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/256 10.46443/catyp.v16i1.256 Ciencias Administrativas. Teoría y Praxis; Vol 16 No 1 (2020): ENERO - JUNIO; 141 - 155 Ciencias Administrativas. Teoría y Praxis; Vol. 16 Núm. 1 (2020): ENERO - JUNIO; 141 - 155 2683-1465 2683-1457 eng https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/256/285 https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/256/286
institution	CIENCIAS ADMINISTRATIVAS
collection	OJS
language	eng
format	Online
author	Osorio Andrade, María Lucila
spellingShingle	Osorio Andrade, María Lucila A sneak peek into contemporary philanthropy: The case of The Giving Pledge
author_facet	Osorio Andrade, María Lucila
author_sort	Osorio Andrade, María Lucila
title	A sneak peek into contemporary philanthropy: The case of The Giving Pledge
title_short	A sneak peek into contemporary philanthropy: The case of The Giving Pledge
title_full	A sneak peek into contemporary philanthropy: The case of The Giving Pledge
title_fullStr	A sneak peek into contemporary philanthropy: The case of The Giving Pledge
title_full_unstemmed	A sneak peek into contemporary philanthropy: The case of The Giving Pledge
title_sort	sneak peek into contemporary philanthropy: the case of the giving pledge
description	UN’s Sustainable Development Goals (SDGs) are broad, ambitious and inspiring. While most of the investments for the achievement of the goals come from governments and inter-governmental organizations, an important part of the funding to advance on them come from philanthropists. The Giving Pledge is a commitment from the world’s wealthiest families to donate at least half of their fortunes, which currently has 190 signatories, giving to a wide range of causes. The aim of this paper is to examine the signatories’ causes of choice and establish how they are aligned with SDGs. Following a mixed methodology, we first conducted a content analysis on the letters the signatories submit when joining the Pledge to uncover elements that explain the incidence to support certain causes above others, drawing from self-presentation theory and the theories of reasoned action and planned behavior. Then, quantitative analysis results show that there is unequal private support for the achievement of the SDGs. As expected, tame challenges, such as those related to education, health and the preservation of the cultural heritage and the arts are the most supported. This is explained by a traditional and constructive approach to philanthropy.
publisher	ACACIA A.C.
publishDate	2020
url	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/256
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A sneak peek into contemporary philanthropy: The case of The Giving Pledge

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