Advantages perceived by mexican companies that have the corporate social responsibility distinction, CSR®

Advantages perceived by mexican companies that have the corporate social responsibility distinction, CSR®

In Mexico, organizations need to be aware of behaviors related to Corporate Social Responsibility; in this scenario, agencies that certify responsible behavior emerge through the creation of a badge that supports the actions of companies. The aim of this work is to perform an analysis of the advanta...

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Main Authors: Bonilla-Cruz, Luis Alfonso, Cobian-Romero, Lizbeth
Format: Online
Language:spa
Published: ACACIA A.C. 2019
Online Access:https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/213
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spelling oai:ojs2.cienciasadmvastyp.uat.edu.mx:article-2132019-10-29T18:35:00Z Advantages perceived by mexican companies that have the corporate social responsibility distinction, CSR® Ventajas que perciben las empresas mexicanas que cuentan con el distintivo de empresa socialmente responsable ESR®. Bonilla-Cruz, Luis Alfonso Cobian-Romero, Lizbeth In Mexico, organizations need to be aware of behaviors related to Corporate Social Responsibility; in this scenario, agencies that certify responsible behavior emerge through the creation of a badge that supports the actions of companies. The aim of this work is to perform an analysis of the advantages of having the Corporate social responsibility CSR® distinctive as well as, identify the reasons why companies that acquire it for the first time, do not continue in subsequent years. To calculate the probability of ratifying the use of the badge, a logistic regression model is used. Data analysis shows that, the representative advantages for the companies sampled (average values) are related to internal aspects of the company such as: Quality of life (6.25), Internal changes (5.64) and Improvement of image (5.47). The less representative advantages are related to economic benefits such as: Access to capital (1.1), Financial Improvement (1.29) and Increase in investors (1.62). Regarding the Logistic Regression Model, it was found that the statistically significant variables (Chi Sq <0.05) to ratify the badge, are Years (0.0074) and Quality of life (0.0496). En México, se hace cada vez más necesario que las organizaciones tomen conciencia sobre conductas relacionadas a la Responsabilidad Social Empresarial; bajo este contexto, han surgido instancias que acreditan el comportamiento responsable, mediante la creación de un distintivo que respalda el actuar de las empresas. El objetivo de este trabajo es realizar un análisis de las ventajas que representa el ostentar el distintivo Empresa Socialmente Responsable ESR®, así como identificar los motivos por los cuales las empresas que lo adquieren por primera vez deciden no hacerlo de forma consecutiva. Mediante el uso de un Modelo de Regresión Logístico, se calcula la probabilidad de que una empresa que adquiere por primer año el distintivo, decida refrendarlo nuevamente. Como resultado se encontró que, las ventajas representativas para las empresas muestreadas (valores medios) tienen que ver con aspectos internos de la empresa como: Calidad de vida (6.25), Cambios internos (5.64) y Mejora de imagen (5.47), mientras que los menos representativos tienen que ver con aspectos de mejoras económicas como: Acceso a capital (1.1), Mejora Financiera (1.29) y Aumento de inversionistas (1.62). Respecto al Modelo de Regresión Logística, se encontró que las variables estadísticamente significativas (Chi Sq < 0.05) para refrendar el distintivo, son Años (0.0074) y Calidad de vida (0.0496). ACACIA A.C. 2019-10-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/213 Ciencias Administrativas. Teoría y Praxis; Vol 15 No 1 (2019): ENERO - JUNIO; 11 - 27 Ciencias Administrativas. Teoría y Praxis; Vol. 15 Núm. 1 (2019): ENERO - JUNIO; 11 - 27 2683-1465 2683-1457 spa https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/213/238 https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/213/239
institution CIENCIAS ADMINISTRATIVAS
collection OJS
language spa
format Online
author Bonilla-Cruz, Luis Alfonso
Cobian-Romero, Lizbeth
spellingShingle Bonilla-Cruz, Luis Alfonso
Cobian-Romero, Lizbeth
Advantages perceived by mexican companies that have the corporate social responsibility distinction, CSR®
author_facet Bonilla-Cruz, Luis Alfonso
Cobian-Romero, Lizbeth
author_sort Bonilla-Cruz, Luis Alfonso
title Advantages perceived by mexican companies that have the corporate social responsibility distinction, CSR®
title_short Advantages perceived by mexican companies that have the corporate social responsibility distinction, CSR®
title_full Advantages perceived by mexican companies that have the corporate social responsibility distinction, CSR®
title_fullStr Advantages perceived by mexican companies that have the corporate social responsibility distinction, CSR®
title_full_unstemmed Advantages perceived by mexican companies that have the corporate social responsibility distinction, CSR®
title_sort advantages perceived by mexican companies that have the corporate social responsibility distinction, csr®
description In Mexico, organizations need to be aware of behaviors related to Corporate Social Responsibility; in this scenario, agencies that certify responsible behavior emerge through the creation of a badge that supports the actions of companies. The aim of this work is to perform an analysis of the advantages of having the Corporate social responsibility CSR® distinctive as well as, identify the reasons why companies that acquire it for the first time, do not continue in subsequent years. To calculate the probability of ratifying the use of the badge, a logistic regression model is used. Data analysis shows that, the representative advantages for the companies sampled (average values) are related to internal aspects of the company such as: Quality of life (6.25), Internal changes (5.64) and Improvement of image (5.47). The less representative advantages are related to economic benefits such as: Access to capital (1.1), Financial Improvement (1.29) and Increase in investors (1.62). Regarding the Logistic Regression Model, it was found that the statistically significant variables (Chi Sq <0.05) to ratify the badge, are Years (0.0074) and Quality of life (0.0496).
publisher ACACIA A.C.
publishDate 2019
url https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/213
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AT cobianromerolizbeth ventajasquepercibenlasempresasmexicanasquecuentanconeldistintivodeempresasocialmenteresponsableesr
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