Scale for measuring responsible consumption behavior among Spanish-speaking consumers

Reports on the predominance of different languages in the world place Spanish in second place. Its importance in business and academia resides in its prevalence in large part of the world population, either as native speakers or as a second language. However, Spanish-speaking consumers are often a...

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Main Authors:	Amezcua, Bernardo, De la Peña, Alicia, Ríos, María Teresa, Soto, Juana María Saucedo
Format:	Online
Language:	spa
Published:	ACACIA A.C. 2019
Online Access:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/185
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spelling	oai:ojs2.cienciasadmvastyp.uat.edu.mx:article-1852019-06-17T15:54:50Z Scale for measuring responsible consumption behavior among Spanish-speaking consumers Escala para la medición del comportamiento de consumo responsable en consumidores Hispanohablantes Amezcua, Bernardo De la Peña, Alicia Ríos, María Teresa Soto, Juana María Saucedo Reports on the predominance of different languages in the world place Spanish in second place. Its importance in business and academia resides in its prevalence in large part of the world population, either as native speakers or as a second language. However, Spanish-speaking consumers are often assessed with behavioral scales developed in foreign language. Companies, organizations and governments around the world need more appropriate scales to evaluate behavior of this group of consumers. Especially in the area of responsible consumption, where different contexts and realities prevail between developed and developing countries, many of which are Hispanics. This research proposes a new scale developed for Spanish-speaking consumers. We conducted interviews in Mexico and six other Spanish-speaking countries. Our new scale is better suited for the Hispanic markets compared to the translated versions of the existing scales. The new scale is clearly understood in all the countries of Latin America and measures more precisely how responsible consumption of Hispanics is carried out. Our proposed scale incorporates consumer literacy and the reputation of the company, as factors impacting Hispanics´ responsible consumption. For the reliability of the instrument, we test its internal and external validity. Reportes sobre el predominio de las diferentes lenguas en el mundo colocan al español en el segundo lugar. Su importancia en los negocios y en la academia residen en su prevalencia en una gran parte de la población mundial, ya sea como hablantes nativos o su uso como segunda lengua. Sin embargo, los consumidores de habla hispana son, a menudo evaluados con escalas de medición desarrolladas en otros idiomas. Las empresas, organizaciones y gobiernos de todo el mundo necesitan escalas más adecuadas para evaluar los comportamientos de este grupo de consumidores. Especialmente en el área del consumo responsable que supone contextos y realidades diferentes entre los países desarrollados y los países en crecimiento, muchos de ellos hispanohablantes. Esta investigación propone una nueva escala desarrollada para consumidores de habla hispana. Realizamos entrevistas en México y otros seis países de habla hispana. Nuestra nueva escala se adapta mejor a los mercados hispanos en comparación con las versiones traducidas de las escalas existentes. La nueva escala se entiende claramente en todos los países de América Latina y mide de manera más precisa cómo se realiza el consumo responsable de los hispanos. Nuestra escala propuesta incorpora la alfabetización del consumidor y la reputación de la empresa, como dos factores que impactan el consumo responsable. Para la confiabilidad del instrumento, probamos su validez interna y externa. ACACIA A.C. 2019-06-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/185 Ciencias Administrativas. Teoría y Praxis; Vol 14 No 2 (2018): JULIO - DICIEMBRE; 11 - 26 Ciencias Administrativas. Teoría y Praxis; Vol. 14 Núm. 2 (2018): JULIO - DICIEMBRE; 11 - 26 2683-1465 2683-1457 spa https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/185/224 https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/185/225
institution	CIENCIAS ADMINISTRATIVAS
collection	OJS
language	spa
format	Online
author	Amezcua, Bernardo De la Peña, Alicia Ríos, María Teresa Soto, Juana María Saucedo
spellingShingle	Amezcua, Bernardo De la Peña, Alicia Ríos, María Teresa Soto, Juana María Saucedo Scale for measuring responsible consumption behavior among Spanish-speaking consumers
author_facet	Amezcua, Bernardo De la Peña, Alicia Ríos, María Teresa Soto, Juana María Saucedo
author_sort	Amezcua, Bernardo
title	Scale for measuring responsible consumption behavior among Spanish-speaking consumers
title_short	Scale for measuring responsible consumption behavior among Spanish-speaking consumers
title_full	Scale for measuring responsible consumption behavior among Spanish-speaking consumers
title_fullStr	Scale for measuring responsible consumption behavior among Spanish-speaking consumers
title_full_unstemmed	Scale for measuring responsible consumption behavior among Spanish-speaking consumers
title_sort	scale for measuring responsible consumption behavior among spanish-speaking consumers
description	Reports on the predominance of different languages in the world place Spanish in second place. Its importance in business and academia resides in its prevalence in large part of the world population, either as native speakers or as a second language. However, Spanish-speaking consumers are often assessed with behavioral scales developed in foreign language. Companies, organizations and governments around the world need more appropriate scales to evaluate behavior of this group of consumers. Especially in the area of responsible consumption, where different contexts and realities prevail between developed and developing countries, many of which are Hispanics. This research proposes a new scale developed for Spanish-speaking consumers. We conducted interviews in Mexico and six other Spanish-speaking countries. Our new scale is better suited for the Hispanic markets compared to the translated versions of the existing scales. The new scale is clearly understood in all the countries of Latin America and measures more precisely how responsible consumption of Hispanics is carried out. Our proposed scale incorporates consumer literacy and the reputation of the company, as factors impacting Hispanics´ responsible consumption. For the reliability of the instrument, we test its internal and external validity.
publisher	ACACIA A.C.
publishDate	2019
url	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/185
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Scale for measuring responsible consumption behavior among Spanish-speaking consumers

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