Social networking in Mexico: a reflection

Social networking in Mexico: a reflection

In just over five years, the number of sites dedicated to social networks as the number of users have grown considerably. Coupled with this growth, the viral nature of the information on these sites is shared highly attractive for business. Perhaps, from the point of view of marketing, the main attr...

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Main Author: Azuela-Flores, José Ignacio
Format: Online
Language:eng
Published: Universidad Autónoma de Tamaulipas 2011
Online Access:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/83
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spelling oai:ojs.pkp.sfu.ca:article-832017-11-23T16:02:47Z Social networking in Mexico: a reflection Redes sociales en México, una reflexión Azuela-Flores, José Ignacio social networking word of mouth viral marketing. redes sociales boca-oreja mercadotecnia viral. In just over five years, the number of sites dedicated to social networks as the number of users have grown considerably. Coupled with this growth, the viral nature of the information on these sites is shared highly attractive for business. Perhaps, from the point of view of marketing, the main attraction of these sites is that they’re considered a channel of communication with the market. While it is true that social networks can be used to establish bilateral communication between company and consumer, is also true that they are an ideal place for communication between consumers. This feature and its enormous potential as an instrument of marketing which makes them particularly attractive. This essay offers a brief approach to the phenomenon of social networking sites in Mexico. En poco más de cinco años, tanto el número de sitios dedicados a las redes sociales como el número de usuarios han crecido considerablemente. Aunado a este crecimiento, el carácter viral de la información que en estos sitios se comparte presenta grandes atractivos para el sector empresarial. Quizá, y desde el punto de vista de la mercadotecnia, el principal atractivo de estos sitios sea que los consideren un canal de comunicación con el mercado. Si bien es cierto que las redes sociales pueden ser utilizadas para entablar comunicación bilateral entre empresa y consumidor, también es cierto que son un sitio ideal para la comunicación entre consumidores. Esta particularidad y su enorme potencial como instrumento de mercadotecnia las hacen especialmente atractivas. En el presente ensayo se hace una aproximación somera al fenómeno de las redes sociales virtuales en México. Universidad Autónoma de Tamaulipas 2011-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/83 CienciaUAT; Vol. 5 No. 4: April-June 2011; 28-33 CienciaUAT; Vol. 5 No. 4: Abril-Junio 2011; 28-33 2007-7858 2007-7521 eng https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/83/71
institution CIENCIA UAT
collection OJS
language eng
format Online
author Azuela-Flores, José Ignacio
spellingShingle Azuela-Flores, José Ignacio
Social networking in Mexico: a reflection
author_facet Azuela-Flores, José Ignacio
author_sort Azuela-Flores, José Ignacio
title Social networking in Mexico: a reflection
title_short Social networking in Mexico: a reflection
title_full Social networking in Mexico: a reflection
title_fullStr Social networking in Mexico: a reflection
title_full_unstemmed Social networking in Mexico: a reflection
title_sort social networking in mexico: a reflection
description In just over five years, the number of sites dedicated to social networks as the number of users have grown considerably. Coupled with this growth, the viral nature of the information on these sites is shared highly attractive for business. Perhaps, from the point of view of marketing, the main attraction of these sites is that they’re considered a channel of communication with the market. While it is true that social networks can be used to establish bilateral communication between company and consumer, is also true that they are an ideal place for communication between consumers. This feature and its enormous potential as an instrument of marketing which makes them particularly attractive. This essay offers a brief approach to the phenomenon of social networking sites in Mexico.
publisher Universidad Autónoma de Tamaulipas
publishDate 2011
url https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/83
work_keys_str_mv AT azuelafloresjoseignacio socialnetworkinginmexicoareflection
AT azuelafloresjoseignacio redessocialesenmexicounareflexion
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