Analysis of implemented mentoring program for undergraduate students in marketing

The present study aims to evaluate the tutoring program at the bachelor’s degree in marketing from the Media Unit Multidisciplinary Academic Area, San Luis Potosi, and identify the relationship between the dimensions of mentoring and student demographic characteristics. It is a cross-sectional descr...

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Hoofdauteurs: Gómez-Sánchez, David, Amador-Guillén, Brisaida Yarit, Castillo-Hernández, Jesús Ramón
Formaat: Online
Taal:eng
Gepubliceerd in: Universidad Autónoma de Tamaulipas 2011
Online toegang:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/77
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