Analysis of implemented mentoring program for undergraduate students in marketing

Analysis of implemented mentoring program for undergraduate students in marketing

The present study aims to evaluate the tutoring program at the bachelor’s degree in marketing from the Media Unit Multidisciplinary Academic Area, San Luis Potosi, and identify the relationship between the dimensions of mentoring and student demographic characteristics. It is a cross-sectional descr...

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Main Authors: Gómez-Sánchez, David, Amador-Guillén, Brisaida Yarit, Castillo-Hernández, Jesús Ramón
Format: Online
Language:eng
Published: Universidad Autónoma de Tamaulipas 2011
Online Access:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/77
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spelling oai:ojs.pkp.sfu.ca:article-772017-11-23T15:51:15Z Analysis of implemented mentoring program for undergraduate students in marketing Análisis del programa de tutorías implementado para los estudiantes de la licenciatura en mercadotecnia Gómez-Sánchez, David Amador-Guillén, Brisaida Yarit Castillo-Hernández, Jesús Ramón mentoring tutoring program comprehensive education higher education and vocational training. tutorías programa de tutorías educación integral educación superior y formación profesional. The present study aims to evaluate the tutoring program at the bachelor’s degree in marketing from the Media Unit Multidisciplinary Academic Area, San Luis Potosi, and identify the relationship between the dimensions of mentoring and student demographic characteristics. It is a cross-sectional descriptive and correlative tests that where applied through the Pearson bivariate correlation r and Spearman’s rho and t test for independent samples. The instrument assesses the following dimensions of mentoring, training, research training, teaching, training, academic counseling, socialization, academic sponsorship and psychosocial support. It was adapted from the instrument “selfdiagnostic functions and activities carried out by tutors in higher education in the context of society” (De la Cruz, 2010). Correlation was obtained between all dimensions of mentoring as well as a lack of appreciation of the dimensions that constitute it and found that only five of the eight dimensions are critical to the student deemed to have received tutoring in the program. El presente estudio tiene como objetivo evaluar el programa de tutorías en la licenciatura en mercadotecnia de la Unidad Académica Multidisciplinaria Zona Media, San Luis Potosí, así como identificar la relación entre las dimensiones de la tutoría y las características sociodemográficas del estudiante. Es un estudio transversal, descriptivo y correlacional, se aplicaron las pruebas de correlación bivariada r Pearson y rho de Spearman así como la prueba t para muestras independientes. El instrumento evalúa las siguientes dimensiones de la tutoría: formación profesional, formación en investigación, docencia, entrenamiento, consejería académica, socialización, patrocinio académico y apoyo psicosocial. Fue adaptado a partir del instrumento “autodiagnóstico sobre las funciones y actividades que realizan los tutores en educación superior en el marco de la sociedad” (De la Cruz, 2010). Se obtuvo correlación entre todas las dimensiones de la tutoría así como una baja valoración de las dimensiones que la constituyen y se encontró que solo cinco de las ocho dimensiones son determinantes para que el estudiante considere que ha recibido tutorías dentro del programa. Universidad Autónoma de Tamaulipas 2011-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/77 CienciaUAT; Vol. 5 No. 4: April-June 2011; 54-59 CienciaUAT; Vol. 5 No. 4: Abril-Junio 2011; 54-59 2007-7858 2007-7521 eng https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/77/65
institution CIENCIA UAT
collection OJS
language eng
format Online
author Gómez-Sánchez, David
Amador-Guillén, Brisaida Yarit
Castillo-Hernández, Jesús Ramón
spellingShingle Gómez-Sánchez, David
Amador-Guillén, Brisaida Yarit
Castillo-Hernández, Jesús Ramón
Analysis of implemented mentoring program for undergraduate students in marketing
author_facet Gómez-Sánchez, David
Amador-Guillén, Brisaida Yarit
Castillo-Hernández, Jesús Ramón
author_sort Gómez-Sánchez, David
title Analysis of implemented mentoring program for undergraduate students in marketing
title_short Analysis of implemented mentoring program for undergraduate students in marketing
title_full Analysis of implemented mentoring program for undergraduate students in marketing
title_fullStr Analysis of implemented mentoring program for undergraduate students in marketing
title_full_unstemmed Analysis of implemented mentoring program for undergraduate students in marketing
title_sort analysis of implemented mentoring program for undergraduate students in marketing
description The present study aims to evaluate the tutoring program at the bachelor’s degree in marketing from the Media Unit Multidisciplinary Academic Area, San Luis Potosi, and identify the relationship between the dimensions of mentoring and student demographic characteristics. It is a cross-sectional descriptive and correlative tests that where applied through the Pearson bivariate correlation r and Spearman’s rho and t test for independent samples. The instrument assesses the following dimensions of mentoring, training, research training, teaching, training, academic counseling, socialization, academic sponsorship and psychosocial support. It was adapted from the instrument “selfdiagnostic functions and activities carried out by tutors in higher education in the context of society” (De la Cruz, 2010). Correlation was obtained between all dimensions of mentoring as well as a lack of appreciation of the dimensions that constitute it and found that only five of the eight dimensions are critical to the student deemed to have received tutoring in the program.
publisher Universidad Autónoma de Tamaulipas
publishDate 2011
url https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/77
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