Institutional analysys of the image of the Secretaria de Relaciones Exteriores of Mexico and external communication with the migrant population segment

Institutional analysys of the image of the Secretaria de Relaciones Exteriores of Mexico and external communication with the migrant population segment

This article aims to present some of the results of a larger investigation that has focused entirely on the study of external communication of the Ministry of Foreign Affairs (SRE). To do this, between 2008 and 2010, there has been a communication audit that included communication performance analys...

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Main Author: Gadea-Aldave, Gilda
Format: Online
Language:eng
Published: Universidad Autónoma de Tamaulipas 2011
Online Access:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/67
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spelling oai:ojs.pkp.sfu.ca:article-672017-11-23T16:23:15Z Institutional analysys of the image of the Secretaria de Relaciones Exteriores of Mexico and external communication with the migrant population segment Análisis de la imagen institucional de la Secretaría de Relaciones Exteriores de México y su comunicación externa con el segmento poblacional migrante Gadea-Aldave, Gilda communication image Ministry of Foreign Affairs. comunicación imagen Secretaría de Relaciones Exteriores. This article aims to present some of the results of a larger investigation that has focused entirely on the study of external communication of the Ministry of Foreign Affairs (SRE). To do this, between 2008 and 2010, there has been a communication audit that included communication performance analysis and operation of the central delegation of the SRE in Mexico City, its website (http://www.sre. gob.mx /) and brochures for distribution (in this specifi c case of Mexican migrant Guide, published and disseminated by the Ministry of Foreign Affairs, 2004), in order to meet the projected image of the institution to its public. Additionally, among numerous other factors, the investigation established to study a specific audience segment: the Mexican migrant population to the United States of America, in order to determine what degree of influence, if any, that institution has in this population segment through promoting or encouraging migration. Este artículo tiene por objeto dar a conocer una parte de los resultados de una investigación mayor que se ha abocado enteramente al estudio de la comunicación externa de la Secretaría de Relaciones Exteriores (SRE). Para ello, entre los años 2008 y 2010, se ha realizado una auditoría de comunicación que abarcó el análisis comunicativo del funcionamiento y operatividad de la delegación central de la SRE en México, DF, de su página web (http://www.sre.gob.mx/) y folletos informativos de difusión (en este caso específico la Guía del migrante mexicano, publicada y difundida por la SRE en 2004), a fin de conocer la imagen proyectada por la institución a su público. Adicionalmente, entre otros numerosos factores, en la investigación se consideró estudiar un segmento de público específico: la población migrante mexicana hacia los Estados Unidos de América, con el objeto de determinar qué grado de influencia, si lo hubiere, posee la referida institución sobre este segmento poblacional, promoviendo o alentando la migración. Universidad Autónoma de Tamaulipas 2011-08-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/67 CienciaUAT; Vol. 6 No. 1: July-September 2011; 65-70 CienciaUAT; Vol. 6 No. 1: Julio-Septiembre 2011; 65-70 2007-7858 2007-7521 eng https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/67/55
institution CIENCIA UAT
collection OJS
language eng
format Online
author Gadea-Aldave, Gilda
spellingShingle Gadea-Aldave, Gilda
Institutional analysys of the image of the Secretaria de Relaciones Exteriores of Mexico and external communication with the migrant population segment
author_facet Gadea-Aldave, Gilda
author_sort Gadea-Aldave, Gilda
title Institutional analysys of the image of the Secretaria de Relaciones Exteriores of Mexico and external communication with the migrant population segment
title_short Institutional analysys of the image of the Secretaria de Relaciones Exteriores of Mexico and external communication with the migrant population segment
title_full Institutional analysys of the image of the Secretaria de Relaciones Exteriores of Mexico and external communication with the migrant population segment
title_fullStr Institutional analysys of the image of the Secretaria de Relaciones Exteriores of Mexico and external communication with the migrant population segment
title_full_unstemmed Institutional analysys of the image of the Secretaria de Relaciones Exteriores of Mexico and external communication with the migrant population segment
title_sort institutional analysys of the image of the secretaria de relaciones exteriores of mexico and external communication with the migrant population segment
description This article aims to present some of the results of a larger investigation that has focused entirely on the study of external communication of the Ministry of Foreign Affairs (SRE). To do this, between 2008 and 2010, there has been a communication audit that included communication performance analysis and operation of the central delegation of the SRE in Mexico City, its website (http://www.sre. gob.mx /) and brochures for distribution (in this specifi c case of Mexican migrant Guide, published and disseminated by the Ministry of Foreign Affairs, 2004), in order to meet the projected image of the institution to its public. Additionally, among numerous other factors, the investigation established to study a specific audience segment: the Mexican migrant population to the United States of America, in order to determine what degree of influence, if any, that institution has in this population segment through promoting or encouraging migration.
publisher Universidad Autónoma de Tamaulipas
publishDate 2011
url https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/67
work_keys_str_mv AT gadeaaldavegilda institutionalanalysysoftheimageofthesecretariaderelacionesexterioresofmexicoandexternalcommunicationwiththemigrantpopulationsegment
AT gadeaaldavegilda analisisdelaimageninstitucionaldelasecretariaderelacionesexterioresdemexicoysucomunicacionexternaconelsegmentopoblacionalmigrante
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