Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer

The purpose of this paper is to identify the profile of green consumers in Mexico based on the Intention of Green Purchase and the Attitude Towards Green Consumption. In order to achieve this, in addition to the Exploratory and Confirmatory Factor Analysis necessary to construct the latent variables...

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Autori principali:	Bucio Gutiérrez , Daniel, Azuela Flores, José Ignacio, Jiménez Almaguer, Karla Paola
Natura:	Online
Lingua:	spa
Pubblicazione:	Universidad Autónoma de Tamaulipas 2023
Accesso online:	https://revistapcc.uat.edu.mx/index.php/RPC/article/view/450
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