Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer
The purpose of this paper is to identify the profile of green consumers in Mexico based on the Intention of Green Purchase and the Attitude Towards Green Consumption. In order to achieve this, in addition to the Exploratory and Confirmatory Factor Analysis necessary to construct the latent variables...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
| Published: |
Universidad Autónoma de Tamaulipas
2023
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| Online Access: | https://revistapcc.uat.edu.mx/index.php/RPC/article/view/450 |
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