The ethnocentrism and perceived risk of mexican consumer

The ethnocentrism and perceived risk of mexican consumer

80 % of the world’s consumers live in emerging markets and transitional economies, despite which insufficient consumer research has been conducted into these markets, such as Mexico. In response to this, the purpose of this study is to contribute to understanding of Mexican consumers’ behavior, and...

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Những tác giả chính:	Jiménez-Torres, Nadia Huitzilin, Susano-García, José Luis, San Martín-Gutiérrez, Sonia
Định dạng:	Online
Ngôn ngữ:	eng
Được phát hành:	Universidad Autónoma de Tamaulipas 2012
Truy cập trực tuyến:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/43
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

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