The ethnocentrism and perceived risk of mexican consumer

The ethnocentrism and perceived risk of mexican consumer

80 % of the world’s consumers live in emerging markets and transitional economies, despite which insufficient consumer research has been conducted into these markets, such as Mexico. In response to this, the purpose of this study is to contribute to understanding of Mexican consumers’ behavior, and...

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Main Authors: Jiménez-Torres, Nadia Huitzilin, Susano-García, José Luis, San Martín-Gutiérrez, Sonia
Format: Online
Language:eng
Published: Universidad Autónoma de Tamaulipas 2012
Online Access:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/43
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spelling oai:ojs.pkp.sfu.ca:article-432015-09-30T10:10:38Z The ethnocentrism and perceived risk of mexican consumer El etnocentrismo y el riesgo percibido del consumidor mexicano Jiménez-Torres, Nadia Huitzilin Susano-García, José Luis San Martín-Gutiérrez, Sonia Ethnocentrism risk consumer emerging markets. Etnocentrismo riesgo consumidor mercados emergentes. 80 % of the world’s consumers live in emerging markets and transitional economies, despite which insufficient consumer research has been conducted into these markets, such as Mexico. In response to this, the purpose of this study is to contribute to understanding of Mexican consumers’ behavior, and specifically tries to empirically test the consequences of ethnocentrism on consumers’ perceived risk on European automobiles. This study shows that ethnocentrism increases perceived risk, which is new in the literature, which results interesting due to the current international economic crisis that affect consume and automobiles’ sales. Pese a que el 80% de la población del mundo vive en países en desarrollo y economías emergentes, como es el caso de México, no se ha realizado investigación suficiente sobre el comportamiento del consumidor de estos países. Ante esta situación, el presente trabajo tiene como objetivo general contribuir al estudio del comportamiento del consumidor mexicano, y concretamente pretende determinar empíricamente el efecto del etnocentrismo de los consumidores en el riesgo percibido en la compra de automóviles europeos. Los resultados indican que el etnocentrismo puede aumentar el riesgo percibido, lo que tiene gran interés en la actualidad por la coyuntura de crisis económica que afecta al consumo y venta de automóviles. Universidad Autónoma de Tamaulipas 2012-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/43 10.29059/cienciauat.v7i1.43 CienciaUAT; Vol. 7 No. 1: July-December 2012; 34-40 CienciaUAT; Vol. 7 No. 1: Julio-Diciembre 2012; 34-40 2007-7858 2007-7521 eng https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/43/33
institution CIENCIA UAT
collection OJS
language eng
format Online
author Jiménez-Torres, Nadia Huitzilin
Susano-García, José Luis
San Martín-Gutiérrez, Sonia
spellingShingle Jiménez-Torres, Nadia Huitzilin
Susano-García, José Luis
San Martín-Gutiérrez, Sonia
The ethnocentrism and perceived risk of mexican consumer
author_facet Jiménez-Torres, Nadia Huitzilin
Susano-García, José Luis
San Martín-Gutiérrez, Sonia
author_sort Jiménez-Torres, Nadia Huitzilin
title The ethnocentrism and perceived risk of mexican consumer
title_short The ethnocentrism and perceived risk of mexican consumer
title_full The ethnocentrism and perceived risk of mexican consumer
title_fullStr The ethnocentrism and perceived risk of mexican consumer
title_full_unstemmed The ethnocentrism and perceived risk of mexican consumer
title_sort ethnocentrism and perceived risk of mexican consumer
description 80 % of the world’s consumers live in emerging markets and transitional economies, despite which insufficient consumer research has been conducted into these markets, such as Mexico. In response to this, the purpose of this study is to contribute to understanding of Mexican consumers’ behavior, and specifically tries to empirically test the consequences of ethnocentrism on consumers’ perceived risk on European automobiles. This study shows that ethnocentrism increases perceived risk, which is new in the literature, which results interesting due to the current international economic crisis that affect consume and automobiles’ sales.
publisher Universidad Autónoma de Tamaulipas
publishDate 2012
url https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/43
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