Marketing of services and guest satisfaction in the hotel industry. Literature review

Marketing of services and guest satisfaction in the hotel industry. Literature review

This research aims to identify the main factors that have been studied about the marketing of services and guest satisfaction in the hotel industry through a review of the literature during the period 2003 to 2023. The research path that was considered was of a qualitative order, since the first att...

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Bibliografiske detaljer
Main Authors:	Monroy-Ceseña, Mauro Alejandro, Cruz-Chávez, Plácido Roberto, Trujillo-Narváez Rivera, Wilbur Sócrates
Format:	Online
Sprog:	spa
Udgivet:	ACACIA A.C. 2024
Online adgang:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/386
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