The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico

The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico

The objective of this research is to know the degree of correlation between marketing and innovation with the competitiveness of the clothing industry (MIPYMES) in Moroleón, Guanajuato, Mexico in pandemic. The study consisted of a quantitative investigation of a descriptive and cross-sectional type,...

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Autori principali:	Zavala-Villagómez, Patricia, Aguilasocho-Montoya, Dora, de la Torre-Torres, Oscar Valdemar
Natura:	Online
Lingua:	spa
Pubblicazione:	ACACIA A.C. 2023
Accesso online:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/323
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