The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico

The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico

The objective of this research is to know the degree of correlation between marketing and innovation with the competitiveness of the clothing industry (MIPYMES) in Moroleón, Guanajuato, Mexico in pandemic. The study consisted of a quantitative investigation of a descriptive and cross-sectional type,...

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Main Authors: Zavala-Villagómez, Patricia, Aguilasocho-Montoya, Dora, de la Torre-Torres, Oscar Valdemar
Format: Online
Language:spa
Published: ACACIA A.C. 2023
Online Access:https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/323
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spelling oai:ojs.pkp.sfu.ca:article-3232023-02-25T01:50:00Z The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico El impacto de La actividad innovadora y la mercadotecnia en la competitividad de Las MIPYMES De la Confección Del Vestido De Moroleón, Guanajuato, México Zavala-Villagómez, Patricia Aguilasocho-Montoya, Dora de la Torre-Torres, Oscar Valdemar Competitividad industria manufacturera textil innovación marketing Competitiveness textile manufacturing industry innovation marketing The objective of this research is to know the degree of correlation between marketing and innovation with the competitiveness of the clothing industry (MIPYMES) in Moroleón, Guanajuato, Mexico in pandemic. The study consisted of a quantitative investigation of a descriptive and cross-sectional type, a stratified random probabilistic sampling with proportional allocation with 95% reliability was carried out, resulting in a sample of 273 companies segmented into medium (0.32%), small (3.52%) ) and microenterprises (96.15%), to which a Likert scale measurement instrument was applied, the data obtained were subjected to a Spearman statistical analysis and a verification examination through a dimension reduction analysis with the KMO test. and Bartlett's sphericity test, with which we were able to positively verify the research hypothesis. El objetivo de esta investigación es conocer el grado de correlación entre el marketing y la innovación con la competitividad de la industria de la confección del vestido (MIPYMES) de Moroleón, Guanajuato, México en situación de pandemia. El estudio consistió en una investigación cuantitativa de tipo descriptivo y corte trasversal, se realizó un muestreo probabilístico aleatorio estratificado con afijación proporcional con  95% de confiabilidad, dando como resultado una muestra de 273 empresas segmentadas en medianas (0.32%), pequeñas (3.52%) y microempresas (96.15%), a las cuales se les aplicó un instrumento de medición a escala Likert, los datos obtenidos fueron sometidos a un análisis estadístico de Spearman y a un examen de comprobación mediante un análisis de reducción de dimensiones con la prueba de KMO y la prueba de esfericidad de Bartlett, con lo que pudimos comprobar de manera positiva la hipótesis de investigación. ACACIA A.C. 2023-02-25 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/323 10.46443/catyp.v19i1.323 Ciencias Administrativas. Teoría y Praxis; Vol. 19 No. 1 (2023): ENERO - JUNIO; 101 - 116 Ciencias Administrativas. Teoría y Praxis; Vol. 19 Núm. 1 (2023): ENERO - JUNIO; 101 - 116 2683-1465 2683-1457 spa https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/323/379 https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/323/380 http://creativecommons.org/licenses/by-nc-nd/4.0
institution CIENCIAS ADMINISTRATIVAS
collection OJS
language spa
format Online
author Zavala-Villagómez, Patricia
Aguilasocho-Montoya, Dora
de la Torre-Torres, Oscar Valdemar
spellingShingle Zavala-Villagómez, Patricia
Aguilasocho-Montoya, Dora
de la Torre-Torres, Oscar Valdemar
The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico
author_facet Zavala-Villagómez, Patricia
Aguilasocho-Montoya, Dora
de la Torre-Torres, Oscar Valdemar
author_sort Zavala-Villagómez, Patricia
title The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico
title_short The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico
title_full The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico
title_fullStr The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico
title_full_unstemmed The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico
title_sort impact of the innovative activity and the marketing in the competitiveness of the mipymes of the confection of the dress of moroleón, guanajuato, mexico
description The objective of this research is to know the degree of correlation between marketing and innovation with the competitiveness of the clothing industry (MIPYMES) in Moroleón, Guanajuato, Mexico in pandemic. The study consisted of a quantitative investigation of a descriptive and cross-sectional type, a stratified random probabilistic sampling with proportional allocation with 95% reliability was carried out, resulting in a sample of 273 companies segmented into medium (0.32%), small (3.52%) ) and microenterprises (96.15%), to which a Likert scale measurement instrument was applied, the data obtained were subjected to a Spearman statistical analysis and a verification examination through a dimension reduction analysis with the KMO test. and Bartlett's sphericity test, with which we were able to positively verify the research hypothesis.
publisher ACACIA A.C.
publishDate 2023
url https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/323
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