Propensión de clientes en mercados populares para el comercio digital
Electronic commerce has been proposed as an alternative to traditional face-to-face commerce, especially in view of the Covid 19 pandemic. This report presents the results of a study carried out in popular markets in the city of Celaya (Mexico). A survey was carried out on 250 customers of tradition...
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Autores principales: | , , |
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Formato: | Online |
Lenguaje: | spa |
Publicado: |
ACACIA A.C.
2023
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Acceso en línea: | https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/321 |
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