Millennial management in a creative agency in Durango City

Incorporating young human talent into the organization can represent management challenges; The so-called millennials have become a stronger force in the workplace, which now incorporates new expectations and motivations, different to those of the generational groups that preceded them; recognizing...

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Main Authors:	Villarreal-Solís, Francisco Martín, Molina-Sánchez, Rubén, Blanco-Castañeda, Enrique
Format:	Online
Language:	spa
Published:	ACACIA A.C. 2022
Online Access:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/316
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record_format	ojs
spelling	oai:ojs.pkp.sfu.ca:article-3162022-11-03T17:21:20Z Millennial management in a creative agency in Durango City Gestión millennial en una agencia creativa de la ciudad de Durango Villarreal-Solís, Francisco Martín Molina-Sánchez, Rubén Blanco-Castañeda, Enrique millennial gestión talento liderazgo millennial management talent leadership Incorporating young human talent into the organization can represent management challenges; The so-called millennials have become a stronger force in the workplace, which now incorporates new expectations and motivations, different to those of the generational groups that preceded them; recognizing and managing these new needs can mean a competitive advantage. Based on the observations made within the organizational diagnosis process, this study concluded the creative agency requires improvement in its personnel management, including elements that contribute to personnel retention and to create a better work environment; the improvement actions should focus on the millennial profile present in the members of the organization. The process of identifying the actions and proposals involved reviewing the literature specifically focused on millennial talent management, developed by consultants and experts in the field; the proposal includes a scheme based on communication, constant feedback, work flexibility and participative leadership, all this within an organizational culture environment that triggers organizational values and develops commitment in the company. Incorporar talento humano joven a las organizaciones supone retos para su gestión; los denominados jóvenes millennials han tomado mayor fuerza en el mundo laboral, lo que también significa expectativas y motivaciones distintas de los grupos generacionales que les precedieron; reconocer y gestionar esas nuevas necesidades puede significar una ventaja competitiva. A partir de las observaciones realizadas dentro del proceso de diagnóstico organizacional en la agencia creativa se concluye que esta requiere mejorar su gestión de personal, con elementos que contribuyan a retener el personal creativo y a crear un mejor ambiente de trabajo; las acciones a emprender se enfocan en el perfil millennial presente en los miembros de la organización. El proceso de identificación de las acciones y propuestas supuso la revisión de literatura enfocada específicamente en la gestión del talento millennial, desarrolladas por consultores y expertos en la materia; se propone un esquema basado centrado en la comunicación, retroalimentación constante, flexibilidad en el trabajo y liderazgo participativo, en un entorno de cultura organizacional que detone valores organizacionales que ayuden a crear compromiso en la empresa. ACACIA A.C. 2022-11-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/316 10.46443/catyp.v18i2.316 Ciencias Administrativas. Teoría y Praxis; Vol. 18 No. 2 (2022): JULIO - DICIEMBRE; 113 - 132 Ciencias Administrativas. Teoría y Praxis; Vol. 18 Núm. 2 (2022): JULIO - DICIEMBRE; 113 - 132 2683-1465 2683-1457 spa https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/316/367 https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/316/368 http://creativecommons.org/licenses/by-nc-nd/4.0
institution	CIENCIAS ADMINISTRATIVAS
collection	OJS
language	spa
format	Online
author	Villarreal-Solís, Francisco Martín Molina-Sánchez, Rubén Blanco-Castañeda, Enrique
spellingShingle	Villarreal-Solís, Francisco Martín Molina-Sánchez, Rubén Blanco-Castañeda, Enrique Millennial management in a creative agency in Durango City
author_facet	Villarreal-Solís, Francisco Martín Molina-Sánchez, Rubén Blanco-Castañeda, Enrique
author_sort	Villarreal-Solís, Francisco Martín
title	Millennial management in a creative agency in Durango City
title_short	Millennial management in a creative agency in Durango City
title_full	Millennial management in a creative agency in Durango City
title_fullStr	Millennial management in a creative agency in Durango City
title_full_unstemmed	Millennial management in a creative agency in Durango City
title_sort	millennial management in a creative agency in durango city
description	Incorporating young human talent into the organization can represent management challenges; The so-called millennials have become a stronger force in the workplace, which now incorporates new expectations and motivations, different to those of the generational groups that preceded them; recognizing and managing these new needs can mean a competitive advantage. Based on the observations made within the organizational diagnosis process, this study concluded the creative agency requires improvement in its personnel management, including elements that contribute to personnel retention and to create a better work environment; the improvement actions should focus on the millennial profile present in the members of the organization. The process of identifying the actions and proposals involved reviewing the literature specifically focused on millennial talent management, developed by consultants and experts in the field; the proposal includes a scheme based on communication, constant feedback, work flexibility and participative leadership, all this within an organizational culture environment that triggers organizational values and develops commitment in the company.
publisher	ACACIA A.C.
publishDate	2022
url	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/316
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Millennial management in a creative agency in Durango City

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