Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency

Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency

In the midst of a vast spread of COVID-19 across the world, legal regulations were introduced in most countries including social distancing, travel restrictions, and a lockdown in an attempt to slow down the spread of the virus. The pandemic caused by COVID-19 has raised companies’ awareness of the...

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Những tác giả chính:	Treviño Benavides, Teresa, Morton Rodríguez, Flor
Định dạng:	Online
Ngôn ngữ:	spa
Được phát hành:	ACACIA A.C. 2022
Truy cập trực tuyến:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/313
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