Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
In the midst of a vast spread of COVID-19 across the world, legal regulations were introduced in most countries including social distancing, travel restrictions, and a lockdown in an attempt to slow down the spread of the virus. The pandemic caused by COVID-19 has raised companies’ awareness of the...
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Main Authors: | Treviño Benavides, Teresa, Morton Rodríguez, Flor |
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Formato: | Online |
Idioma: | spa |
Publicado em: |
ACACIA A.C.
2022
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Acesso em linha: | https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/313 |
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