Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
In the midst of a vast spread of COVID-19 across the world, legal regulations were introduced in most countries including social distancing, travel restrictions, and a lockdown in an attempt to slow down the spread of the virus. The pandemic caused by COVID-19 has raised companies’ awareness of the...
Saved in:
Main Authors: | Treviño Benavides, Teresa, Morton Rodríguez, Flor |
---|---|
Format: | Online |
Language: | spa |
Published: |
ACACIA A.C.
2022
|
Online Access: | https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/313 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
You love it, i love it, too: a social network analysis approach to brand love
by: Treviño, Teresa, et al.
Published: (2018) -
Effects of brand value on consumer behavior in the mobile phone market
by: Gómez Sánchez, David, et al.
Published: (2019) -
Mental Health in Students during COVID-19 Contingency
by: Pérez Pedraza, Bárbara de los Angeles, et al.
Published: (2023) -
Is the misalignment of the Phillips curve really a COVID-19 problem? An economic analysis of the expectations of suppliers and consumers for 2021 in Mexico
by: Andrade Rosas, Luis Antonio, et al.
Published: (2022) -
Effects of the coronavirus crisis on education
by: Navarro Leal, Marco Aurelio
Published: (2020)