Development of a scale of intention to use mobile commerce and its validation through confirmatory composite analysis

Behavioral intention has been studied from the theory of reasoned action to predict the behavior of individuals. The objective of this research was to develop and validate a scale to measure the intention to use m-commerce, based on the variables of unified theory of acceptance and use of technology...

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Main Authors: Sánchez-Sánchez, Marina Isabel, López-Torres, Virginia Guadalupe
格式: Online
語言:spa
出版: Universidad Autónoma de Tamaulipas 2023
在線閱讀:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1788
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