Attributes that influence the visitor’s choice in four magical towns in the Mexican northwest

Attributes that influence the visitor’s choice in four magical towns in the Mexican northwest

The magical towns concept was devised to increase tourism. It focuses on the dissemination of attractive activities in small towns with historical-cultural attributes that represent the national identity. The objective of this research was to estimate the probability of selecting a certain magical t...

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Main Authors: Almendarez-Hernández, Marco Antonio, Ibáñez-Pérez, Reyna María, Olmos-Martínez, Elizabeth
Format: Online
Language:spa
Published: Universidad Autónoma de Tamaulipas 2021
Online Access:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1542
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spelling oai:ojs.pkp.sfu.ca:article-15422021-07-30T21:35:44Z Attributes that influence the visitor’s choice in four magical towns in the Mexican northwest Atributos que influyen en la elección del visitante en cuatro pueblos mágicos del noroeste mexicano Almendarez-Hernández, Marco Antonio Ibáñez-Pérez, Reyna María Olmos-Martínez, Elizabeth choice attributes visitor magical towns multinomial logit elección atributos visitante pueblos mágicos logit multinomial The magical towns concept was devised to increase tourism. It focuses on the dissemination of attractive activities in small towns with historical-cultural attributes that represent the national identity. The objective of this research was to estimate the probability of selecting a certain magical town in northwestern Mexico based on factors such as the user’s profile, their experience, perception and satisfaction of the services and the expenditure made during their stay. The methodology used is based on the Multinomial Logit econometric model and descriptive statistics with control variables was used for its analysis. The survey was administered in four magical towns: Todos Santos and Loreto, from Baja California Sur, and Cosalá and El Rosario, from Sinaloa. Results show that the probabilities of choosing one of them are higher for Todos Santos with 29 %, followed by Cosalá with 28 %, Loreto with 27 % and, finally, El Rosario with 16 %. The variation of the choice is a function of the specificities and characteristics of the destinations. The results of the model will allow the planning and strategies to improve tourist service and promotion in the four magical towns studied, based on the preferences of those who choose these destinations, to attract more visitors. El concepto pueblos mágicos fue ideado para incrementar el turismo. Se concentra en la difusión de actividades atractivas en pequeñas localidades con atributos histórico-culturales que representan la identidad nacional. El objetivo de esta investigación fue estimar la probabilidad de seleccionar un determinado pueblo mágico del noroeste mexicano a partir de factores tales como el perfil del usuario, su experiencia, percepción y satisfacción de los servicios y el gasto efectuado durante su estancia. La metodología utilizada se basa en el modelo econométrico Logit Multinomial y estadística descriptiva con variables de control para su análisis a partir de la aplicación de una encuesta en cuatro pueblos mágicos: Todos Santos y Loreto, de Baja California Sur, y Cosalá y El Rosario, de Sinaloa. Los resultados muestran que las probabilidades condicionadas de escoger uno de ellos son mayores para Todos Santos con 29 %, seguido de Cosalá con 28 %, Loreto con 27 % y, finamente, El Rosario con 16 %. La variación de la elección está en función de las especificidades y características de los destinos. Los resultados del modelo permitirán la planeación de estrategias para mejorar la atención y la promoción turística en los cuatro pueblos mágicos estudiados, basándose en las preferencias de quienes eligen estos destinos, para atraer a más visitantes. Universidad Autónoma de Tamaulipas 2021-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html text/xml https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1542 10.29059/cienciauat.v16i1.1542 CienciaUAT; Vol. 16 No. 1. July-December 2021; 73-85 CienciaUAT; Vol. 16 No. 1: Julio-Diciembre 2021; 73-85 2007-7858 2007-7521 spa https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1542/846 https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1542/834 https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1542/884 Derechos de autor 2021 Universidad Autónoma de Tamaulipas https://creativecommons.org/licenses/by-nc-sa/4.0
institution CIENCIA UAT
collection OJS
language spa
format Online
author Almendarez-Hernández, Marco Antonio
Ibáñez-Pérez, Reyna María
Olmos-Martínez, Elizabeth
spellingShingle Almendarez-Hernández, Marco Antonio
Ibáñez-Pérez, Reyna María
Olmos-Martínez, Elizabeth
Attributes that influence the visitor’s choice in four magical towns in the Mexican northwest
author_facet Almendarez-Hernández, Marco Antonio
Ibáñez-Pérez, Reyna María
Olmos-Martínez, Elizabeth
author_sort Almendarez-Hernández, Marco Antonio
title Attributes that influence the visitor’s choice in four magical towns in the Mexican northwest
title_short Attributes that influence the visitor’s choice in four magical towns in the Mexican northwest
title_full Attributes that influence the visitor’s choice in four magical towns in the Mexican northwest
title_fullStr Attributes that influence the visitor’s choice in four magical towns in the Mexican northwest
title_full_unstemmed Attributes that influence the visitor’s choice in four magical towns in the Mexican northwest
title_sort attributes that influence the visitor’s choice in four magical towns in the mexican northwest
description The magical towns concept was devised to increase tourism. It focuses on the dissemination of attractive activities in small towns with historical-cultural attributes that represent the national identity. The objective of this research was to estimate the probability of selecting a certain magical town in northwestern Mexico based on factors such as the user’s profile, their experience, perception and satisfaction of the services and the expenditure made during their stay. The methodology used is based on the Multinomial Logit econometric model and descriptive statistics with control variables was used for its analysis. The survey was administered in four magical towns: Todos Santos and Loreto, from Baja California Sur, and Cosalá and El Rosario, from Sinaloa. Results show that the probabilities of choosing one of them are higher for Todos Santos with 29 %, followed by Cosalá with 28 %, Loreto with 27 % and, finally, El Rosario with 16 %. The variation of the choice is a function of the specificities and characteristics of the destinations. The results of the model will allow the planning and strategies to improve tourist service and promotion in the four magical towns studied, based on the preferences of those who choose these destinations, to attract more visitors.
publisher Universidad Autónoma de Tamaulipas
publishDate 2021
url https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1542
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