Motivation and visit intention in the face of the insecurity situation due to drug trafficking. A tourist perception study in Mazatlán, Mexico

The insecurity situation caused by organized crime represents a problem for tourism activity as it affects the decision to visit a destination. Particularly when the destination is close to areas with a history of illicit activities related to drug trafficking, as is the case of Mazatlán, Mexico. Th...

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Main Authors:	Hernández-Estrada, Diana Gisela, Delgado-Cruz, Alejandro, Palmas-Castrejón, Yanelli Daniela
Format:	Online
Language:	spa
Published:	Universidad Autónoma de Tamaulipas 2021
Online Access:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1537
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record_format	ojs
institution	CIENCIA UAT
collection	OJS
language	spa
format	Online
author	Hernández-Estrada, Diana Gisela Delgado-Cruz, Alejandro Palmas-Castrejón, Yanelli Daniela
spellingShingle	Hernández-Estrada, Diana Gisela Delgado-Cruz, Alejandro Palmas-Castrejón, Yanelli Daniela Motivation and visit intention in the face of the insecurity situation due to drug trafficking. A tourist perception study in Mazatlán, Mexico
author_facet	Hernández-Estrada, Diana Gisela Delgado-Cruz, Alejandro Palmas-Castrejón, Yanelli Daniela
author_sort	Hernández-Estrada, Diana Gisela
title	Motivation and visit intention in the face of the insecurity situation due to drug trafficking. A tourist perception study in Mazatlán, Mexico
title_short	Motivation and visit intention in the face of the insecurity situation due to drug trafficking. A tourist perception study in Mazatlán, Mexico
title_full	Motivation and visit intention in the face of the insecurity situation due to drug trafficking. A tourist perception study in Mazatlán, Mexico
title_fullStr	Motivation and visit intention in the face of the insecurity situation due to drug trafficking. A tourist perception study in Mazatlán, Mexico
title_full_unstemmed	Motivation and visit intention in the face of the insecurity situation due to drug trafficking. A tourist perception study in Mazatlán, Mexico
title_sort	motivation and visit intention in the face of the insecurity situation due to drug trafficking. a tourist perception study in mazatlán, mexico
description	The insecurity situation caused by organized crime represents a problem for tourism activity as it affects the decision to visit a destination. Particularly when the destination is close to areas with a history of illicit activities related to drug trafficking, as is the case of Mazatlán, Mexico. The objective of this study was to analyze tourist motivations regarding the intention to visit the city of Mazatlán, Sinaloa, in the face of insecurity due to drug trafficking. Through a quantitative research of explanatory scope, 453 domestic and foreign tourists were surveyed; and the obtained data were treated with partial least squares structural equation modeling (PLS-SEM) and other statistical techniques. The results show that, despite the situation of insecurity due to drug trafficking, pull motivations have a stronger impact than push motivations. However, both have a strong predictive capacity and relevance. On the other hand, the condition of insecurity due to drug trafficking influences the behavior of those surveyed and, therefore, they assume prevention and care behaviors in the spaces they visit. Likewise, foreigners perceive the ravages caused by organized crime to a lesser degree and have greater pull and push motivations; consequently, their intention to travel to this place is higher than that of Mexicans. It is concluded that in Mazatlán, regardless of the possibility of dangerous scenarios emanating from drug trafficking, there are stimuli that encourage vacationing. The contributions of this research can be of support in the development of marketing and security strategies for destinations, in order to attract more travelers.
publisher	Universidad Autónoma de Tamaulipas
publishDate	2021
url	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1537
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spelling	oai:ojs.pkp.sfu.ca:article-15372021-07-30T21:35:44Z Motivation and visit intention in the face of the insecurity situation due to drug trafficking. A tourist perception study in Mazatlán, Mexico Motivaciones e intención de visita frente a la situación de inseguridad por el narcotráfico. Estudio de las percepciones del turista de Mazatlán, México Hernández-Estrada, Diana Gisela Delgado-Cruz, Alejandro Palmas-Castrejón, Yanelli Daniela insecurity drug trafficking motivation visit intention tourist destination inseguridad narcotráfico motivación intención de visita destino turístico The insecurity situation caused by organized crime represents a problem for tourism activity as it affects the decision to visit a destination. Particularly when the destination is close to areas with a history of illicit activities related to drug trafficking, as is the case of Mazatlán, Mexico. The objective of this study was to analyze tourist motivations regarding the intention to visit the city of Mazatlán, Sinaloa, in the face of insecurity due to drug trafficking. Through a quantitative research of explanatory scope, 453 domestic and foreign tourists were surveyed; and the obtained data were treated with partial least squares structural equation modeling (PLS-SEM) and other statistical techniques. The results show that, despite the situation of insecurity due to drug trafficking, pull motivations have a stronger impact than push motivations. However, both have a strong predictive capacity and relevance. On the other hand, the condition of insecurity due to drug trafficking influences the behavior of those surveyed and, therefore, they assume prevention and care behaviors in the spaces they visit. Likewise, foreigners perceive the ravages caused by organized crime to a lesser degree and have greater pull and push motivations; consequently, their intention to travel to this place is higher than that of Mexicans. It is concluded that in Mazatlán, regardless of the possibility of dangerous scenarios emanating from drug trafficking, there are stimuli that encourage vacationing. The contributions of this research can be of support in the development of marketing and security strategies for destinations, in order to attract more travelers. La situación de inseguridad ocasionada por el crimen organizado representa un problema para la actividad turística al intervenir en la decisión de visitar un destino. Particularmente, cuando el destino está cercano a zonas con antecedentes de actividades ilícitas relacionadas con el narcotráfico, como es el caso de Mazatlán, en México. El objetivo de este trabajo fue analizar las motivaciones turísticas sobre la intención de visita a la ciudad de Mazatlán, Sinaloa, ante la situación de inseguridad por el narcotráfico. A través de una investigación cuantitativa de alcance explicativo, se encuestó a 453 turistas nacionales y extranjeros; y los datos obtenidos se trataron con la modelación de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM) y otras técnicas estadísticas. Los resultados muestran que, a pesar de la situación de inseguridad por el narcotráfico, las motivaciones pull inciden con mayor fuerza que las push. Sin embargo, ambas tienen una capacidad y relevancia predictiva fuerte. Por otro lado, la condición de inseguridad por el narcotráfico influye en la conducta de los encuestados y, por tanto, se asumen comportamientos de prevención y cuidado en los espacios que concurren. Asimismo, los extranjeros perciben en menor grado los estragos ocasionados por el crimen organizado y tienen mayores motivaciones pull y push; en consecuencia, su intención de viaje a este lugar es más alto que el de los mexicanos. Se concluye que en Mazatlán, independientemente de la posibilidad de escenarios de peligro emanados por el narcotráfico, existen estímulos que impulsan la estancia vacacional. Los aportes de esta investigación pueden ser de apoyo en el desarrollo de estrategias de comercialización y seguridad de los destinos, para atraer más viajeros. Universidad Autónoma de Tamaulipas 2021-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html text/xml https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1537 10.29059/cienciauat.v16i1.1537 CienciaUAT; Vol. 16 No. 1. July-December 2021; 86-101 CienciaUAT; Vol. 16 No. 1: Julio-Diciembre 2021; 86-101 2007-7858 2007-7521 spa https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1537/848 https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1537/869 https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1537/887 Derechos de autor 2021 Universidad Autónoma de Tamaulipas https://creativecommons.org/licenses/by-nc-sa/4.0

Motivation and visit intention in the face of the insecurity situation due to drug trafficking. A tourist perception study in Mazatlán, Mexico

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