Effects of cultural experience on the perception of excellence and economic impact of the attendees at the International Cervantino Festival

Effects of cultural experience on the perception of excellence and economic impact of the attendees at the International Cervantino Festival

The International Cervantino Festival (FIC) is the most important tourist cultural event in the city of Guanajuato since it attracts thousands of visitors every year. The objective of this research was to determine the factors that constitute the experience of FIC’s attendees’ as well as its relatio...

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Main Authors: González-Rosas, Erika Lourdes, Cárcamo-Solis, María de Lourdes, Navarrete-Reynoso, Ramón
Format: Online
Language:spa
Published: Universidad Autónoma de Tamaulipas 2022
Online Access:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1482
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record_format ojs
institution CIENCIA UAT
collection OJS
language spa
format Online
author González-Rosas, Erika Lourdes
Cárcamo-Solis, María de Lourdes
Navarrete-Reynoso, Ramón
spellingShingle González-Rosas, Erika Lourdes
Cárcamo-Solis, María de Lourdes
Navarrete-Reynoso, Ramón
Effects of cultural experience on the perception of excellence and economic impact of the attendees at the International Cervantino Festival
author_facet González-Rosas, Erika Lourdes
Cárcamo-Solis, María de Lourdes
Navarrete-Reynoso, Ramón
author_sort González-Rosas, Erika Lourdes
title Effects of cultural experience on the perception of excellence and economic impact of the attendees at the International Cervantino Festival
title_short Effects of cultural experience on the perception of excellence and economic impact of the attendees at the International Cervantino Festival
title_full Effects of cultural experience on the perception of excellence and economic impact of the attendees at the International Cervantino Festival
title_fullStr Effects of cultural experience on the perception of excellence and economic impact of the attendees at the International Cervantino Festival
title_full_unstemmed Effects of cultural experience on the perception of excellence and economic impact of the attendees at the International Cervantino Festival
title_sort effects of cultural experience on the perception of excellence and economic impact of the attendees at the international cervantino festival
description The International Cervantino Festival (FIC) is the most important tourist cultural event in the city of Guanajuato since it attracts thousands of visitors every year. The objective of this research was to determine the factors that constitute the experience of FIC’s attendees’ as well as its relationship towards the perception of excellence and economic impact. A structural equation theoretical model based on the Scandinavian “Skot-Hansen and Linko and Silvanto” model was adapted for that purpose. A quantitative methodology was used, supported by a structural equations model, based on a survey with a non-random convenience sample of 709 visitors in 2017. Results identified that factors such as illustration, empowerment and entertainment produced a memorable experience among FIC attendees that encourages, deepens and heightens their lives in a meaningful way, an aspect that had not always been valued in these kinds of activities.  Additionally, the experience also has an impact on perceived excellence, which impacts the perception of FIC’s quality, professionalism, organization and artistic level. FIC’s attendees also perceived that the excellence within illustration, empowerment and entertainment benefit Guanajuato’s positive image strengthening the city as a touristic destination that leads to positive economic repercussions. It is concluded that FIC achieves good practices and cultural policies, a fact that is difficult to achieve and that can be an argument in favor of its cultural proposal.
publisher Universidad Autónoma de Tamaulipas
publishDate 2022
url https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1482
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spelling oai:ojs.pkp.sfu.ca:article-14822022-12-08T18:19:44Z Effects of cultural experience on the perception of excellence and economic impact of the attendees at the International Cervantino Festival Efectos de la experiencia cultural en la percepción de excelencia e impacto económico de los asistentes al Festival Internacional Cervantino González-Rosas, Erika Lourdes Cárcamo-Solis, María de Lourdes Navarrete-Reynoso, Ramón experience excellence tourism cultural festival experiencia excelencia turismo festival cultural The International Cervantino Festival (FIC) is the most important tourist cultural event in the city of Guanajuato since it attracts thousands of visitors every year. The objective of this research was to determine the factors that constitute the experience of FIC’s attendees’ as well as its relationship towards the perception of excellence and economic impact. A structural equation theoretical model based on the Scandinavian “Skot-Hansen and Linko and Silvanto” model was adapted for that purpose. A quantitative methodology was used, supported by a structural equations model, based on a survey with a non-random convenience sample of 709 visitors in 2017. Results identified that factors such as illustration, empowerment and entertainment produced a memorable experience among FIC attendees that encourages, deepens and heightens their lives in a meaningful way, an aspect that had not always been valued in these kinds of activities.  Additionally, the experience also has an impact on perceived excellence, which impacts the perception of FIC’s quality, professionalism, organization and artistic level. FIC’s attendees also perceived that the excellence within illustration, empowerment and entertainment benefit Guanajuato’s positive image strengthening the city as a touristic destination that leads to positive economic repercussions. It is concluded that FIC achieves good practices and cultural policies, a fact that is difficult to achieve and that can be an argument in favor of its cultural proposal. El Festival Internacional Cervantino (FIC) es el evento turístico cultural más importante de la ciudad de Guanajuato, que atrae cada año a miles de visitantes. El objetivo de esta investigación fue determinar los factores que forman la experiencia de los asistentes al FIC, así como su relación con la percepción de la excelencia y del impacto económico, mediante la adaptación de un modelo estructural teórico basado en el modelo escandinavo de “Skot-Hansen y Linko y Silvanto”. Se empleó una metodología cuantitativa, sustentada en un modelo de ecuaciones estructurales, basado en una encuesta hecha de manera no aleatoria por conveniencia a 709 visitantes en 2017. Los resultados identificaron que los factores ilustración, empoderamiento y entretenimiento, provocaron en los asistentes del festival, una experiencia memorable que anima, profundiza y enaltece de forma significativa sus vidas, aspecto que no siempre se ha valorado en este tipo de actividades. Además, la experiencia influye en la excelencia apreciada, impactando en la percepción de la calidad y profesionalismo de la organización y el nivel artístico del FIC. Los asistentes de este festival también percibieron que la excelencia apreciada en los factores de ilustración, empoderamiento y entretenimiento, beneficia la imagen positiva de Guanajuato; al fortalecerla como destino turístico, lo que repercute económicamente. Se concluye que el FIC logra buenas prácticas y políticas culturales, lo que es arduo de alcanzar y puede ser un argumento a favor de su propuesta. Universidad Autónoma de Tamaulipas 2022-01-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html text/xml https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1482 10.29059/cienciauat.v16i2.1482 CienciaUAT; Vol 16 No. 2. January-June 2022 ; 85-96 CienciaUAT; Vol. 16 No. 2: Enero-Junio 2022 ; 85-96 2007-7858 2007-7521 spa https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1482/912 https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1482/906 https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1482/942 Derechos de autor 2022 Universidad Autónoma de Tamaulipas https://creativecommons.org/licenses/by-nc-sa/4.0

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