The relationship between service quality, customer satisfaction, and customer loyalty: A case study of a trading company in Mexico

The relationship between service quality, customer satisfaction, and customer loyalty: A case study of a trading company in Mexico

Service quality is considered an alternative for companies to obtain a competitive and sustainable advantage in a globalized economic environment. Small and medium-sized enterprises must offer a higher quality of service than large companies, and thus obtain customer preference. The objective of thi...

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Main Authors:	Silva-Treviño, Juan Gilberto, Macías-Hernández, Bárbara Azucena, Tello-Leal, Edgar, Delgado-Rivas, Jesús Gerardo
格式:	Online
语言:	spa
出版:	Universidad Autónoma de Tamaulipas 2021
在线阅读:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1369
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