The relationship between service quality, customer satisfaction, and customer loyalty: A case study of a trading company in Mexico
Service quality is considered an alternative for companies to obtain a competitive and sustainable advantage in a globalized economic environment. Small and medium-sized enterprises must offer a higher quality of service than large companies, and thus obtain customer preference. The objective of thi...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | Online |
| اللغة: | spa |
| منشور في: |
Universidad Autónoma de Tamaulipas
2021
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| الوصول للمادة أونلاين: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1369 |
| الوسوم: |
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