Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico

The Comarca Lagunera, with a participation of 25 % of the national production, is the most important melon region in the country. Despite its importance, recent studies reflecting its socio-economic situation are lacking. In this work, the objective was to generate information on the issues of finan...

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Main Authors:	Espinoza-Arellano, José de Jesús, Orona-Castillo, Ignacio, Guerrero-Ramos, Liliana Angélica, Molina-Morejón, Víctor Manuel, Ramírez-Quiroga, Eva Cristina
Format:	Online
Language:	spa
Published:	Universidad Autónoma de Tamaulipas 2019
Online Access:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1054
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id	oai:ojs.pkp.sfu.ca:article-1054
record_format	ojs
institution	CIENCIA UAT
collection	OJS
language	spa
format	Online
author	Espinoza-Arellano, José de Jesús Orona-Castillo, Ignacio Guerrero-Ramos, Liliana Angélica Molina-Morejón, Víctor Manuel Ramírez-Quiroga, Eva Cristina
spellingShingle	Espinoza-Arellano, José de Jesús Orona-Castillo, Ignacio Guerrero-Ramos, Liliana Angélica Molina-Morejón, Víctor Manuel Ramírez-Quiroga, Eva Cristina Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico
author_facet	Espinoza-Arellano, José de Jesús Orona-Castillo, Ignacio Guerrero-Ramos, Liliana Angélica Molina-Morejón, Víctor Manuel Ramírez-Quiroga, Eva Cristina
author_sort	Espinoza-Arellano, José de Jesús
title	Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico
title_short	Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico
title_full	Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico
title_fullStr	Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico
title_full_unstemmed	Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico
title_sort	analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the comarca lagunera region of coahuila state, mexico
description	The Comarca Lagunera, with a participation of 25 % of the national production, is the most important melon region in the country. Despite its importance, recent studies reflecting its socio-economic situation are lacking. In this work, the objective was to generate information on the issues of financing, commercialization and profitability of melon cultivation with a “step by step” approach, which will serve as the basis to promote the development of this crop in the Coahuila Lagunera Region. To obtain the necessary information, a questionnaire was prepared and administered to 60 melon producers in the study area. The questionnaire was composed of 30 items, divided into five blocks, on the topics of: technical aspects of cultivation, financing, production costs, revenue and marketing. In marketing, three “stages” of planting and harvesting were identified during the year, with “early” and “late” dates being sold at better prices, but with greater climatic and biological risks; while, the “intermediaries” were those with higher production and lower risk, but with lower profitability, when sold at lower prices. The situation regarding financing continues to be a limitation for the profitability of this crop, with expensive and scarce credits. In commercialization, it was found that it continues to depend on intermediaries. It is concluded that it is necessary to reinforce the organization to be able to do a better planning of the sowing and harvesting stages, to obtain more accessible financing and with greater coverage, as well as to strengthen the negotiation capacity with the intermediaries.
publisher	Universidad Autónoma de Tamaulipas
publishDate	2019
url	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1054
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spelling	oai:ojs.pkp.sfu.ca:article-10542020-01-29T08:53:09Z Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico Análisis del financiamiento, comercialización y rentabilidad del cultivo del melón con enfoque de “siembras por etapas” en la Comarca Lagunera de Coahuila, México Espinoza-Arellano, José de Jesús Orona-Castillo, Ignacio Guerrero-Ramos, Liliana Angélica Molina-Morejón, Víctor Manuel Ramírez-Quiroga, Eva Cristina financing to production profitability commercialization financiamiento a la producción rentabilidad comercialización The Comarca Lagunera, with a participation of 25 % of the national production, is the most important melon region in the country. Despite its importance, recent studies reflecting its socio-economic situation are lacking. In this work, the objective was to generate information on the issues of financing, commercialization and profitability of melon cultivation with a “step by step” approach, which will serve as the basis to promote the development of this crop in the Coahuila Lagunera Region. To obtain the necessary information, a questionnaire was prepared and administered to 60 melon producers in the study area. The questionnaire was composed of 30 items, divided into five blocks, on the topics of: technical aspects of cultivation, financing, production costs, revenue and marketing. In marketing, three “stages” of planting and harvesting were identified during the year, with “early” and “late” dates being sold at better prices, but with greater climatic and biological risks; while, the “intermediaries” were those with higher production and lower risk, but with lower profitability, when sold at lower prices. The situation regarding financing continues to be a limitation for the profitability of this crop, with expensive and scarce credits. In commercialization, it was found that it continues to depend on intermediaries. It is concluded that it is necessary to reinforce the organization to be able to do a better planning of the sowing and harvesting stages, to obtain more accessible financing and with greater coverage, as well as to strengthen the negotiation capacity with the intermediaries. La Comarca Lagunera, con una participación del 25 % de la producción nacional, es la región melonera más importante del país. No obstante su importancia, se carece de estudios recientes que reflejen su situación en materia socioeconómica. El objetivo del presente trabajo fue determinar la problemática a la que se enfrentan los productores de melón de la región de la Comarca Lagunera en los temas de financiamiento, comercialización y rentabilidad del cultivo, con un enfoque de siembras por etapas. Para obtener la información necesaria, se elaboró y aplicó un cuestionario a 60 productores de melón de la zona de estudio. El cuestionario estuvo integrado por 30 preguntas, divididas en cinco bloques, en los temas de aspectos técnicos del cultivo, financiamiento, costos de producción, ingresos y comercialización. En la comercialización se identificaron tres “etapas” de siembra y cosecha durante el año, siendo las fechas “tempranas” y “tardías” las que se vendieron a mejores precios, pero con mayores riesgos climatológicos y biológicos; mientras que, las “intermedias” fueron las de mayor producción y menor riesgo, pero de menor rentabilidad, al venderse a menores precios. La situación en materia de financiamiento sigue siendo una limitante para la rentabilidad de este cultivo, con créditos escasos y tasas altas. En la comercialización se encontró que se sigue dependiendo de los intermediarios. Se concluye que es necesario reforzar la organización para poder hacer una mejor planeación de las etapas de siembra y cosecha, obtener financiamientos más accesibles y con mayor cobertura, así como fortalecer la capacidad de negociación con los intermediarios. Universidad Autónoma de Tamaulipas 2019-01-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html application/xml https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1054 10.29059/cienciauat.v13i2.1054 CienciaUAT; Vol 13 No. 2. January-June 2019; 71-82 CienciaUAT; Vol. 13 No. 2: Enero-Junio 2019; 71-82 2007-7858 2007-7521 spa https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1054/544 https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1054/557 https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1054/687 Derechos de autor 2019 CienciaUAT

Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico

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