Corporate social responsibility and consumption trends of working university millennial students
Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as “the good feelings” that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce su...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , , , |
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| Μορφή: | Online |
| Γλώσσα: | spa |
| Έκδοση: |
Universidad Autónoma de Tamaulipas
2019
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| Διαθέσιμο Online: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023 |
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