Corporate social responsibility and consumption trends of working university millennial students

Corporate social responsibility and consumption trends of working university millennial students

Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as “the good feelings” that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce su...

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Detaylı Bibliyografya
Asıl Yazarlar:	Rangel-Lyne, Lucirene, Ochoa-Hernández, Magda Lizet, Azuela-Flores, José Ignacio, Hernández-Angel, Francisca
Materyal Türü:	Online
Dil:	spa
Baskı/Yayın Bilgisi:	Universidad Autónoma de Tamaulipas 2019
Online Erişim:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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