Corporate social responsibility and consumption trends of working university millennial students

Corporate social responsibility and consumption trends of working university millennial students

Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as “the good feelings” that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce su...

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Bibliografski detalji
Glavni autori:	Rangel-Lyne, Lucirene, Ochoa-Hernández, Magda Lizet, Azuela-Flores, José Ignacio, Hernández-Angel, Francisca
Format:	Online
Jezik:	spa
Izdano:	Universidad Autónoma de Tamaulipas 2019
Online pristup:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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