Corporate social responsibility and consumption trends of working university millennial students
Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as “the good feelings” that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce su...
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| Main Authors: | , , , |
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| Format: | Online |
| Language: | spa |
| Published: |
Universidad Autónoma de Tamaulipas
2019
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| Online Access: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023 |
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