Corporate social responsibility and consumption trends of working university millennial students

Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as “the good feelings” that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce su...

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Main Authors:	Rangel-Lyne, Lucirene, Ochoa-Hernández, Magda Lizet, Azuela-Flores, José Ignacio, Hernández-Angel, Francisca
Format:	Online
Language:	spa
Published:	Universidad Autónoma de Tamaulipas 2019
Online Access:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023
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id	oai:ojs.pkp.sfu.ca:article-1023
record_format	ojs
institution	CIENCIA UAT
collection	OJS
language	spa
format	Online
author	Rangel-Lyne, Lucirene Ochoa-Hernández, Magda Lizet Azuela-Flores, José Ignacio Hernández-Angel, Francisca
spellingShingle	Rangel-Lyne, Lucirene Ochoa-Hernández, Magda Lizet Azuela-Flores, José Ignacio Hernández-Angel, Francisca Corporate social responsibility and consumption trends of working university millennial students
author_facet	Rangel-Lyne, Lucirene Ochoa-Hernández, Magda Lizet Azuela-Flores, José Ignacio Hernández-Angel, Francisca
author_sort	Rangel-Lyne, Lucirene
title	Corporate social responsibility and consumption trends of working university millennial students
title_short	Corporate social responsibility and consumption trends of working university millennial students
title_full	Corporate social responsibility and consumption trends of working university millennial students
title_fullStr	Corporate social responsibility and consumption trends of working university millennial students
title_full_unstemmed	Corporate social responsibility and consumption trends of working university millennial students
title_sort	corporate social responsibility and consumption trends of working university millennial students
description	Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as “the good feelings” that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce such behavior. In Mexico, these effects have not been sufficiently studied. Recent demographic projections, however, suggest that, in the mid-term, the national and international consumption market will be dominated by the millennial generation, especially by those who have a higher education degree and have already entered the labor market. Consequently, the objective of this article was to analyze if “the good feelings” variable increases the predictor effect of the perceived CSR on the social responsible purchase behavior. 97 university millennial students from a business school located on the southern region of Tamaulipas were surveyed. A regression model with mediation was employed to explore the mediating effects of the “good feelings” variable on the relationship between the perception of CSR and responsible consumption. The results indicated that “the good feelings” variable increases the positive and significant effect on the responsible consumption of the millennial Mexican students, due to the satisfaction, enjoyment and perceived benefit when consuming in a socially responsible way.
publisher	Universidad Autónoma de Tamaulipas
publishDate	2019
url	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023
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spelling	oai:ojs.pkp.sfu.ca:article-10232020-01-29T08:42:05Z Corporate social responsibility and consumption trends of working university millennial students La responsabilidad social corporativa y las tendencias de consumo de los millennials universitarios que laboran Rangel-Lyne, Lucirene Ochoa-Hernández, Magda Lizet Azuela-Flores, José Ignacio Hernández-Angel, Francisca corporate social responsibility good feelings consumption millennial workers responsabilidad social corporativa buenos sentimientos consumo millennial trabajadores Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as “the good feelings” that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce such behavior. In Mexico, these effects have not been sufficiently studied. Recent demographic projections, however, suggest that, in the mid-term, the national and international consumption market will be dominated by the millennial generation, especially by those who have a higher education degree and have already entered the labor market. Consequently, the objective of this article was to analyze if “the good feelings” variable increases the predictor effect of the perceived CSR on the social responsible purchase behavior. 97 university millennial students from a business school located on the southern region of Tamaulipas were surveyed. A regression model with mediation was employed to explore the mediating effects of the “good feelings” variable on the relationship between the perception of CSR and responsible consumption. The results indicated that “the good feelings” variable increases the positive and significant effect on the responsible consumption of the millennial Mexican students, due to the satisfaction, enjoyment and perceived benefit when consuming in a socially responsible way. La responsabilidad social corporativa percibida se confirma vigente como un predictor significativo del comportamiento de compra. Sin embargo, existen variables intervinientes, como los buenos sentimientos, que llevan consigo características de disfrute, satisfacción y beneficio percibido, cuyos efectos pueden intensificar tal comportamiento. No obstante, este fenómeno no ha sido lo suficientemente estudiado en México. Por otra parte, las proyecciones demográficas sugieren que, en el mediano plazo, los mercados de consumo internacional y nacional estarán dominados por la generación millennial, con mayor énfasis, por quienes cuentan con un grado educativo superior y una ocupación laboral. El objetivo de la presente investigación fue determinar si la variable buenos sentimientos tiene efectos catalizadores en el consumo socialmente responsable de una muestra de jóvenes mexicanos millenials que estudian y laboran. Se encuestó a 97 estudiantes universitarios de una escuela de negocios del sur de Tamaulipas. Se empleó el modelo de regresión con mediación para explorar los efectos mediadores de buenos sentimientos en la relación entre la percepción de RSC y el consumo responsable. Los resultados indicaron que los buenos sentimientos, sí tienen efectos catalizadores positivos y significativos en el consumo de los estudiantes millennials mexicanos que trabajan, debido a la satisfacción, disfrute y el beneficio percibido que estos manifestaron al hacer consumos responsables a empresas con RSC. Universidad Autónoma de Tamaulipas 2019-01-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion text/html application/pdf application/xml https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023 10.29059/cienciauat.v13i2.1023 CienciaUAT; Vol 13 No. 2. January-June 2019; 44-55 CienciaUAT; Vol. 13 No. 2: Enero-Junio 2019; 44-55 2007-7858 2007-7521 spa https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023/567 https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023/572 https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023/685 Derechos de autor 2019 CienciaUAT

Corporate social responsibility and consumption trends of working university millennial students

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