Survey management as a tool for quality measurement and feedback in the School of Trading and Management Victoria
Quality in customer service has become an essential tool in organizations. For this reason, the present study aims to develop a technological tool that allows monitoring and follow-up of the measu- rement of customer satisfaction in higher education schools. For this purpose, key personnel from diff...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
| Published: |
Universidad Autónoma de Tamaulipas
2018
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| Online Access: | https://educiencia.uat.edu.mx/index.php/Educiencia/article/view/32 |
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| Summary: | Quality in customer service has become an essential tool in organizations. For this reason, the present study aims to develop a technological tool that allows monitoring and follow-up of the measu- rement of customer satisfaction in higher education schools. For this purpose, key personnel from different Quality Management Systems of the University were interviewed. This resulted in a proposal of a computerized survey system, which makes it possible to create a variety of instruments that help in the evaluation of the performance of areas that provide services to students, teachers, and administrative staff of our University. |
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